Friday, August 7, 2009


Here's a book I recommend reading, especially if you get criticism from friends and family about being too illogical or emotional:

HOW WE DECIDE By Jonah Lehrer

Lehrer goes into aspects of decision making, both emotional and logical, and guess what? There are times when the logical works best and times when the emotional works best. And they aren't what you think they are. It turns out that much of experiential expertise relies on the emotional decision-making process.

"Every time you make a mistake or encounter something new, your brain cells are busy changing themselves. Our emotions are deeply empirical."

Enjoy the journey!


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